As Principal Architect, User Experience at Tektronix's Logic Analyzer product line, my first assignment was to craft a UX Architecture. But in 2004, there wasn't any standard for such a thing. Over the course of creating the architecture, I helped the product line incorporate UX into its product definition and development processes.
In 2016, Morgan Kauffman published "Presumptive Design: Design Provocations for Innovation," a book I co-authored and co-designed about a leading-edge design research method I've used throughout my entire career.
As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users behaviors, needs and goals. Biamp hired Phase II to do a deep dive into its user-base to complement other on-going market research efforts.