When I founded Cliffside Software with my three partners, we focused on creating usable software for disaster response. This was my first venture into user-centered research, design and strategy, and I was surprised by the results. Cliffside’s application was the only exercise planning software users had ever been able to use out of the box without training.
Videotele.com had a problem: they had the highest performing devices on the market, but their users couldn't figure out how to use them. I designed and helped VT.c deliver a configuration, management and monitoring solution to telecom technicians unskilled in the art of digital video.
As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users behaviors, needs and goals. Biamp hired Phase II to do a deep dive into its user-base to complement other on-going market research efforts.