Vision. Strategy. Innovation.

That, and a little fun, add up to serious results.

Vision. Strategy. Innovation.

Innovating is serious business. But getting there takes serious play.

With Phase II on your team, time flies when you're inventing the future.

What we Do. 

 We help you craft product, experience and innovation strategies.

We do that by facilitating a co-design process with you, your customers and users. 

To ensure your strategies become a reality, Phase II offers services across the Discover, Define, Design and Deliver phases of the product lifecycle.

Featured Projects

Image of system analysis diagram illustrating how errors increase as data moves from one actor to another
How Phase II got its start. We thought we were going to train furniture dealerships in the use of CAD systems, only to learn they had much bigger challenges to overcome.
Image of four volume set of books, with the spines creating a complete image, reflecting the front covers
As Principal Architect, User Experience at Tektronix's Logic Analyzer product line, my first assignment was to craft a UX Architecture. But in 2004, there wasn't any standard for such a thing. Over the course of creating the architecture, I helped the product line incorporate UX into its product definition and development processes.
Photo of man reaching into a rack of electronic equipment, holding a clipboard
As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users behaviors, needs and goals. Biamp hired Phase II to do a deep dive into its user-base to complement other on-going market research efforts.

Musings and bloviations

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Image of architect Lebbeus Woods with his quote about architecture: Architecture is a political act, by nature. It has to do with the relationships between people and how they decide to change their conditions of living.

Architecture and User Experience, Part 1: The Politics of Architecture

About eight years ago I published a series of articles on CHIFOO (the Oregon and SW Washington chapter of the…
Scanned image of Boullee's proposed royal library from 1795.

Architecture and User Experience, Part 10: A Model for UX Architecture

In this installment I propose a need for, and an example of, a model for UX architecture. Models allow us…
A nine-piece jigsaw puzzle: the four corners labeled "stakeholders," the top-middle Principles, right-side-middle, Qualities, bottom-middle, References, left-side middle, Standards, the center: The Experience

Architecture and User Experience, Part 11: The PQRS Model

Finally, after almost a dozen articles, I'm prepared to discuss a framework for a UX architecture, what I've called the…
Image of multiple arrows pointing to the top of an enclosed circle with icons of factories, targets and bar graphs

Architecture and User Experience, Part 2: Architecture and Strategy

In this continuation of a series of articles about UX Architecture, I suggest that Architecture, by definition, is a strategic…
The double-diamond diagram as a representation of UX architecture - UX architecture bridges from the start to finish of the design cycles.
UX architecture and the Double Diamond Diagram

Architecture and User Experience, Part 3: A Sustainable Process Of Design

In the first few installments of this commentary, I propose Architecture is (by definition) a political act and an essential…
Image of front cover of Volume 1 of the UX Architecture: Architecting the Experience.

Architecture and User Experience, Part 4: The UX Vision

The point of these blogs is to sketch out the notion of  "UX architecture," something that many people talk about…