Vision. Strategy. Innovation.

That, and a little fun, add up to serious results.

Vision. Strategy. Innovation.

Innovating is serious business. But getting there takes serious play.

With Phase II on your team, time flies when you're inventing the future.

What we Do. 

 We help you craft product, experience and innovation strategies.

We do that by facilitating a co-design process with you, your customers and users. 

To ensure your strategies become a reality, Phase II offers services across the Discover, Define, Design and Deliver phases of the product lifecycle.

Featured Projects

Screen capture of the Tektronix Serial Protocol Analyzer information visualizations. Six separate visualizations are displayed at once, from the highest level "bird's eye view" to the lowest level command view.
When Tektronix decided to enter the serial protocol analyzer market, they had the biggest, fastest machine on the planet. There was just one problem: the information displays and usability were so awful validation engineers couldn't use the device. In this piece, I outline how we overcame our gaps to create a sophisticated and highly usable interface.
Image of system analysis diagram illustrating how errors increase as data moves from one actor to another
How Phase II got its start. We thought we were going to train furniture dealerships in the use of CAD systems, only to learn they had much bigger challenges to overcome.
Photo of Granville Rail Disaster, Australia, January 1977
When I founded Cliffside Software with my three partners, we focused on creating usable software for disaster response. This was my first venture into user-centered research, design and strategy, and I was surprised by the results. Cliffside’s application was the only exercise planning software users had ever been able to use out of the box without training.

Musings and bloviations

Image of architect Lebbeus Woods with his quote about architecture: Architecture is a political act, by nature. It has to do with the relationships between people and how they decide to change their conditions of living.

Architecture and User Experience, Part 1: The Politics of Architecture

About eight years ago I published a series of articles on CHIFOO (the Oregon and SW Washington chapter of the…
Scanned image of Boullee's proposed royal library from 1795.

Architecture and User Experience, Part 10: A Model for UX Architecture

In this installment I propose a need for, and an example of, a model for UX architecture. Models allow us…
A nine-piece jigsaw puzzle: the four corners labeled "stakeholders," the top-middle Principles, right-side-middle, Qualities, bottom-middle, References, left-side middle, Standards, the center: The Experience

Architecture and User Experience, Part 11: The PQRS Model

Finally, after almost a dozen articles, I'm prepared to discuss a framework for a UX architecture, what I've called the…
Image of multiple arrows pointing to the top of an enclosed circle with icons of factories, targets and bar graphs

Architecture and User Experience, Part 2: Architecture and Strategy

In this continuation of a series of articles about UX Architecture, I suggest that Architecture, by definition, is a strategic…
The double-diamond diagram as a representation of UX architecture - UX architecture bridges from the start to finish of the design cycles.
UX architecture and the Double Diamond Diagram

Architecture and User Experience, Part 3: A Sustainable Process Of Design

In the first few installments of this commentary, I propose Architecture is (by definition) a political act and an essential…
Image of front cover of Volume 1 of the UX Architecture: Architecting the Experience.

Architecture and User Experience, Part 4: The UX Vision

The point of these blogs is to sketch out the notion of  "UX architecture," something that many people talk about…