Vision. Strategy. Innovation.

That, and a little fun, add up to serious results.

Vision. Strategy. Innovation.

Innovating is serious business. But getting there takes serious play.

With Phase II on your team, time flies when you're inventing the future.

What we Do. 

 We help you craft product, experience and innovation strategies.

We do that by facilitating a co-design process with you, your customers and users. 

To ensure your strategies become a reality, Phase II offers services across the Discover, Define, Design and Deliver phases of the product lifecycle.

Featured Projects

UXPlaybook Game Board illustrating the full double-diamond in context
Product Management and User Experience should work together hand-in-hand, but often there are barriers to collaboration. This UX Playbook offers one approach.
Photo of man reaching into a rack of electronic equipment, holding a clipboard
As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users' behaviors, needs and goals. Biamp hired Phase II to dive deep into its user-base to complement its other market research efforts.
Showing Leo facilitating a PrD workshop
Workshop facilitation is key to teams' successes. Leo receives high praise for his experience in setting up and facilitating workshops.

Musings and bloviations

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Image of architect Lebbeus Woods with his quote about architecture: Architecture is a political act, by nature. It has to do with the relationships between people and how they decide to change their conditions of living.

Architecture and User Experience, Part 1: The Politics of Architecture

About eight years ago I published a series of articles on CHIFOO (the Oregon and SW Washington chapter of the…
Scanned image of Boullee's proposed royal library from 1795.

Architecture and User Experience, Part 10: A Model for UX Architecture

In this installment I propose a need for, and an example of, a model for UX architecture. Models allow us…
A nine-piece jigsaw puzzle: the four corners labeled "stakeholders," the top-middle Principles, right-side-middle, Qualities, bottom-middle, References, left-side middle, Standards, the center: The Experience
Completed puzzle piece

Architecture and User Experience, Part 11: The PQRS Model

Finally, after almost a dozen articles, I'm prepared to discuss a framework for a UX architecture, what I've called the…
Image of multiple arrows pointing to the top of an enclosed circle with icons of factories, targets and bar graphs

Architecture and User Experience, Part 2: Architecture and Strategy

In this continuation of a series of articles about UX Architecture, I suggest that Architecture, by definition, is a strategic…
The double-diamond diagram as a representation of UX architecture - UX architecture bridges from the start to finish of the design cycles.
UX architecture and the Double Diamond Diagram

Architecture and User Experience, Part 3: A Sustainable Process Of Design

In the first few installments of this commentary, I propose Architecture is (by definition) a political act and an essential…
Image of front cover of Volume 1 of the UX Architecture: Architecting the Experience.

Architecture and User Experience, Part 4: The UX Vision

The point of these blogs is to sketch out the notion of  "UX architecture," something that many people talk about…