In 2012, the Sales and Marketing group was already two years into their bold new plan to create a world-wide collaborative sales process. I was hired to make the experience world-class, a difficult challenge given the state of the UX process, a delinquent UX consultant, and no UX architectural work or user-research to speak of.
Workshop facilitation is key to teams' successes. Leo receives high praise for his experience in setting up and facilitating workshops.
The Logic Analyzer hardware engineers had reached a hurdle in a critical project: they needed a test application that didn't exist anywhere in the world. Seeing a potential market opportunity, the product team jumped at the chance to create it. I helped lead a cross-functional, rapid product strategy process that defined a new product family with potential massive market disruption.
