Product Management and User Experience should work together hand-in-hand, but often there are barriers to collaboration. This UX Playbook offers one approach.
When I founded Cliffside Software with my three partners, we focused on creating usable software for disaster response. This was my first venture into user-centered research, design and strategy, and I was surprised by the results. Cliffside’s application was the only exercise planning software users had ever been able to use out of the box without training.
The Logic Analyzer hardware engineers had reached a hurdle in a critical project: they needed a test application that didn't exist anywhere in the world. Seeing a potential market opportunity, the product team jumped at the chance to create it. I helped lead a cross-functional, rapid product strategy process that defined a new product family with potential massive market disruption.
