The Logic Analyzer hardware engineers had reached a hurdle in a critical project: they needed a test application that didn't exist anywhere in the world. Seeing a potential market opportunity, the product team jumped at the chance to create it. I helped lead a cross-functional, rapid product strategy process that defined a new product family with potential massive market disruption.
All organizations lack access to insights from research: Stakeholders who would benefit may not be aware of relevant research. I led members of the QuoteCenter UX team through a process of selecting a knowledge sharing tool using a weighted scorecard approach. The application we ultimately chose serves the needs of all stakeholders in The Home Depot, both internal and external to our organization.
As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users' behaviors, needs and goals. Biamp hired Phase II to dive deep into its user-base to complement its other market research efforts.