Videotele.com had a problem: they had the highest performing devices on the market, but their users couldn't figure out how to use them. I designed and helped VT.c deliver a configuration, management and monitoring solution to telecom technicians unskilled in the art of digital video.
How Phase II got its start. We thought we were going to train furniture dealerships in the use of CAD systems, only to learn they had much bigger challenges to overcome.
When I founded Cliffside Software with my three partners, we focused on creating usable software for disaster response. This was my first venture into user-centered research, design and strategy, and I was surprised by the results. Cliffside’s application was the only exercise planning software users had ever been able to use out of the box without training.
