As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users' behaviors, needs and goals. Biamp hired Phase II to dive deep into its user-base to complement its other market research efforts.
In 2016, Morgan Kauffman published "Presumptive Design: Design Provocations for Innovation," a book I co-authored and co-designed about a leading-edge design research method I've used throughout my career.
When my UX team had completed its multi-year project, the larger IT organization expected them to be disbanded. Breaking up a high functioning team into individual "teams of one" would have diluted UX's effectiveness . Making my case to keep the team together was a multi-pronged challenge in navigating the corporate landscape of headcount assignment, business partner funding and organizational politics.
