Our Approach

Phase II’s recipe for your success

Mix equal parts research, analysis, visioning and craftwork.

Add flashes of insights.


Phase II’s approach is fast. We know time is of the essence – whether you’re just starting up or are competing for new business. So, while we embrace the standard design-thinking model, we apply it “upside-down.”

Increased Velocity, Reduced Effort

To accelerate your time to insight, and time to market, Phase II turns the design thinking cycle on its head, a process called Presumptive Design.

Here's what happens:

Phase II facilitates a “Creation Session” – a workshop in which key stakeholders from your organization capture their assumptions about the problem by creating sketches for a solution.

Why this is valuable:

The Creation Session is a rapid and inexpensive means of getting everyone’s ideas on the table without judgement.

The Creation Session reveals your team’s inherent, and sometimes unspoken, expectations for the initiative.

The Creations Session is unlike similar "brainstorming," "blue-skying," or "vision quest" workshops. At the end of the Creation Session your team has an artifact they can test with your external stakeholders, the ones for whom you are proposing an initiative in the first place.

 Rapidly Focus Via Stakeholder Feedback

Rather than build and test the “real” thing, we test the sketch. This quickly identifies where the team’s and your stakeholders’ assumptions diverge.

Here's what happens:

Phase II facilitates “Engagement Sessions” – one-on-one interviews with key individuals from your customer-base (or client’s customer-base) using your sketches to focus the conversation.

Why this is valuable:

The Engagement Sessions are fast, cheap and filled with actionable data you can use immediately.

The Engagement Sessions reduce the cost of product definition, design and development by vetting your key assumptions about the problem, before you spend resources on execution.

Phase II offers a full spectrum of design services, from strategy to execution.

Like Presumptive Design, all of our services are optimized for speed and effectiveness.

Download our Summary of Services to learn more or get in touch and let’s get started!