In this second article on the UX Playbook (published on productcraft.com), I highlight each of the four Mega-plays and decompose one into its constituent micro-plays.
In the first article of this series, I focused on the challenges product, UX, and engineering have when trying to collaborate. My hypothesis about why this is such a struggle centered on the frameworks used by each discipline. In the case of product, a popular framework is Pragmatic Institute’s Pragmatic Marketing Framework (PMF). In the case of engineering, it is the Software Development Lifecycle (SDLC). And in the case of UX, it is one or more of several different Design Thinking (DT) frameworks.