Strategy

We'd like to think we're successful because we do good work. But it's a little more complicated than that. To be successful, our good work has to be recognized as good, and that means the people we work with and for understand what we do. For UX architecture to enable UX success, it must prepare the context to appreciate excellent outcomes.

In this continuation of a series of articles about UX Architecture, I suggest that Architecture, by definition, is a strategic asset. Its strategic impact makes Architecture different from other types of design.

About eight years ago I published a series of articles on CHIFOO (the Oregon and SW Washington chapter of the ACM's SIGCHI) having to do with UX Architecture. I've re-discovered those articles and made them current, but as it turns out, not so much has changed in the ensuing years. For example, CHIFOO's 2007 speaker series (Mind The Business: Promoting The Value Of Your Work) that inspired these articles is very much like the 2017 speaker series: Thriving Amid Chaos - Strategies Beyond Good Design, so it's timely as well. The term User Experience Architect continues to populate the job boards. What…